Which organizational structure should you choose to successfully launch a new startup? After 20 years of professional experience and multiple experiences lived or observed of both successes and failures, I finally arrived at a scheme that seems optimal to me from every point of view:

The circular organization: “Product - Tech - Business - Data”

The main idea behind this organization is to obtain a flow such that each pole of the company produces for the next pole and to be able to work awaits the work of the previous pole, because:

• to manufacture a solution at the “tech” pole it is necessary to first have imagined and specified it at the “product” pole
• to sell a solution at the “business” pole it is necessary to first have manufactured it at the “tech” pole
• to have data at the “data” pole it is necessary to first have customers using the solutions of the “tech” pole
• to be able to imagine a solution to the problems of the customers, it is necessary to have knowledge on how the customers use the solutions

Which creates “perpetual motion” companies specialized in the ever more efficient manufacture of solutions for the customers.

Furthermore, we can note that this organization is such that:

• the professions that work mainly for IT, the “techs” (the “tech” pole and the “data” pole) interact mainly with the “empaths”
• the professions that work mainly on humans, the “empaths” (the “product” pole and the “business” pole) interact mainly with the “techs”

This will avoid “positive feedback” loops, such as during an economic crisis or an epileptic seizure, which can appear when techs are in too much contact with techs, or empaths with empaths.

In other areas examples of this well-known and extremely common problem are:

• writing books about books,
• publishing science about science,
• making TV shows about TV shows,
• judging one's own thoughts (which are judgments), etc...

It is the analogy of the dog running to try to catch its tail, or the snake trying to digest itself. When we model and solve this type of equations, we see that they have in common that they diverge, which always contributes to damaging the system or mechanism considered, as in a Larsen.

And you, what are your tips and optimal organizational structure for launching a successful startup?